Newspaper Advertising

Here’s a simple way I came up with to draw attention to your newspaper advertising…

Have the graphic designer draw little squiggly marks in your ad.  Make it look like a pen or marker has been marking up the page.

One of my clients who responded to an ad like this said, “I thought my husband circled this ad with his pen.  So I called you!”

The point isn’t to be deceptive.  But you do want to draw attention to your newspaper ad.  Circle a key word.  Underline a couple phrases.  Put an arrow mark to point to a key benefit.  Mark it up, but don’t go crazy with it.  Make it look exciting.

The ad below brought my carpet cleaning business 22 calls in one day.  17 of those callers booked an appointment.  That is in a newspaper with only 80,000 circulation.  That’s pretty good.